The 3 Roads produced series for public television entitled 100 Tips for Child Safety is a series of thirty second interstitial videos geared towards parents of children of all ages. The tips range from school bus safety to keeping teens safe from drugs and alcohol. The series is perfect for today’s busy parents. It provides parents with the information they need—the “news they can use”—in perfect, digestible bites. The content works wonderfully across many platforms, including public television, cable television, local news, radio, web sites and video on demand. It’s a great example of “programming with purpose” for the digital age.
