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Bites and Cover Packages

3 Roads Communications is a one-stop shop for the entire Bites and Cover or Video News Release process, including strategy, scripting, shooting, editing, distribution and tracking.

A Video News Release (VNR) supplies a television station with all the necessary elements to seamlessly incorporate your message into their newscasts. Produced in a style that mirrors a traditional news package, the VNR includes background information on the message or issue, and significant sound bites packaged with compelling video and graphics. The VNR is structured for easy editing to suit the needs of individual stations.

3 Roads handles all production elements in-house. A news producer is assigned to each story and oversees the shooting, editing, scriptwriting, and narration of the package. 3 Roads’ distribution service stresses personal contact with stations. Our staff is in regular contact with the assignment editors and beat reporters in newsrooms nationwide. Our computer database has the most up-to-date listing of assignment editors, specialty reporters, and producers, and specialty programming directors in the country. Clients will receive regular reports showing stations airing the VNR. Each report will list dates, times, and audience figures for all verifiable airings. After 13 weeks, you will receive a final usage report.

Our VNR package includes:

  • Producer
  • Camera Crew
  • Editing
  • Script
  • Narration
  • Tape Stock
  • Encoding for Tracking of Distribution
  • Satellite Distribution

Clients will receive regular reports showing stations airing the VNR. Each report will list dates, times, and audience figures for all verifiable airings. After 13 weeks, you will receive a final usage report.