Media/Public Relations

3 Roads Communications specializes in strategic communication. We make a point of clearly understanding our client’s goals and objectives and then providing strategic counsel on how to use communication to best achieve those goals. 3 Roads Communications is solution oriented. We work with clients to provide specific services, or a phased approach that builds awareness while generating revenue. We excel in developing cohesive communication materials with our own in-house capabilities. Your financial investment is maximized with careful planning to repurpose audio-video products that aggregate your message across multiple media platforms.

3 Roads Communications places media relations at the core of every integrated communication program. Attracting media attention takes more than a press release. Where’s the news in your views? Grabbing attention requires an organized, proactive media campaign to get information to the reporters who cover you. Because we’ve been on the other side, 3 Roads personnel understand deadlines, how to develop appropriate news angles and media pitches, and how to best reach your audience.

Keeping the attention you win requires sophisticated, intelligent relationship building. We know first hand what assignment editors, producers and bookers are looking for in a story and many of our contacts are based on long term working relationships within the news and entertainment business. We excel at matching the right message with the right audience. Whether it’s on radio, television, print, pod or web-casting the skillful delivery of the right message to your target audience – across any medium – can make all the difference.

SERVICES INCLUDE:

Strategic Counsel                                      Media training
Public Relations Planning                    Press Kit Development
Relationship / Coalition-Building      Press Briefings
Audience Targeting                                 Media Tours
Message Development                            Video News Releases
Creative Ideas                                            Radio News Releases
Issues Management                                Satellite Media Tours
Crisis Communications                          Tracking and Analysis
Community Relations                             Op Ed and bylined article placement
Internet Communications                     Government & Corporate Communications